How is Your Personal Brand Image? Public or Private Sector – It Really Does Matter

October 18, 2007 – 9:16 am

To advance your career in the public or private sector, having an outstanding personal brand image really does matter.  Much like well-known retail brands such as Pepsi or Coke, people will know about you from your personal brand image.

Without a great image, Pepsi and Coke would just be carbonated, colored water with sugar.  It is the hype and anticipation that keep people coming back for more.  This concept works the same way when it comes to personal branding.

To effectively create a personal brand image, consider your strong points and what makes you more special than anyone else in your field.  Are you are great writer?  Do you always finish jobs ahead of schedule?  Is it always possible for you to bring people together, even in the face of controversy?  Figure out your strong points and make sure you share them with everyone around you.

Offer your talents in a variety of forums to gain notoriety, such as moonlighting, networking, freelancing and teaching.  The more people who become familiar with your unique talents, the more famous you will become in your field.

Whether you work in the public or private sector, having a strong personal brand image is a key element to your overall success.

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